If 5% of us changed our buying habits for groceries alone and stopped buying Kraft food products for example, Kraft would be hit with an 800 million dollar loss. That just might be the tipping point we need for this corporation to start to listen. All I am asking for is real food! No more corn syrup in food products, no more rubbery cheese aged with chemicals instead of time, and no more adding ingredients into “food products” that are not food.
In 2004, Kraft reported declining sales, blaming it on the rising health consciousness of Americans. We can do it again! In 2012, Kraft contributed $1,950,500 against Proposition 37, demanding mandatory labelling of foods containing genetically modified (GM) ingredients. (For a list of corporate donors against Poposition 37: https://www.noprop37.com/donors/). In Europe, labelling is mandatory, which means that consumers can chose whether to consume foods with GM ingredients or not. Also in 2012, Kraft split the company in two, creating a snack business with a revenue of $32 billion, and a grocery company with a revenue of $16 billion. Just 5% loss of sales would be $800M.
We are reaching a critical turning point in food consciousness. Many of us are beginning to look at food differently as well as to those who produce it. Producers are becoming a part of our social fabric or community, as we start to get to know our farmers. We are changing our behaviours, and seeing food production as part of the fabric of our local communities. We realize more and more that the food choices we make impacts the way food will be produced in the future and we are choosing healthier foods produced in environmentally sustainable ways. Although we are still a small segment of the population, we are mighty.
The problem is the consumer, not the farmer. Buy only food that comes from farming practices that you want to support and slowly, you will be part of the change. Without a market for their product, farmers as smart business people, will no longer produce a product that does not sell. It’s that simple!